“Is your website built to convert visitors into booked calls?”

Your website might look great — but is it actually selling for you?

Use this checklist to audit your site and uncover where you’re losing potential leads.

At the end, you’ll get your Conversion Readiness Score (out of 100) and recommendations to improve it.

• 🔸 1. First Impression (10 pts)

How well your website captures attention in the first 5 seconds.

Score: /10

• 🔸 2. Message Clarity & Offer (15 pts)

Can visitors immediately understand your value and why they should care?

Score: /15

• 🔸 3. Conversion Path & Call-to-Action (20 pts)

Are you guiding visitors toward a clear next step?

Score: /20

• 🔸 4. Trust & Credibility (15 pts)

Do visitors feel safe and confident reaching out?

Score: /15